There are few technology changes that have been as disruptive as the public cloud. All aspects of the tech industry have been impacted in some way, but the hardware industry in particular has seen a major disruption. The advent of cloud hyperscalers has skewed the server, network, and storage markets. Suppliers can have an entire quarter made or ruined by the decision of a single hyperscaler to purchase new gear for a datacenter. By the same token, the cloud hyperscalers now have outsized influence over pricing, and can negotiate heavy discounts by purchasing at massive scale. Add in the fact that enterprise IT is shrinking, and traditional hardware companies are in a bit of a pickle.
Vendors like NetApp need to address the massive shifts in markets by developing fresh products and services that will appeal to enterprise customers in a post-cloud environment. Let’s look at some of the biggest shifts that have occurred due to the prevalence of public cloud.
- Low friction consumption of services
- Consumption based spending
- Capacity on demand
- Management of hardware and base systems
These shifts are all part of what public cloud offers to the consumer, and it is one reason that organizations have flocked to adopt it. While cost is often cited as a reason to move, the reality is that convenience, scale, and outsourced management are probably the most compelling features. How does a traditional hardware vendor become competitive in a landscape ruled by the new public cloud principles?
That is the cloud conundrum. NetApp has a possible solution.
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I attended Cloud Field Day 6 this September and my favorite presentation hands-down was from Solo.io. There were other strong contenders, but Idit and Christian stole the show with their laser-precise product focus, infectious enthusiasm, and high-quality demonstrations. I overhead someone say that it was a masterclass in how to do a Tech Field Day presentation, which is especially impressive for a first-time presenter. I wrote a post about what I thought of Solo.io’s various projects before I went to CFD, here are my updated thoughts on their offering and the team behind it.
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I am currently attending Cloud Field Day 6 in Silicon Valley. We are in the thick of it, just about to start the third day of presentations. Before I wander into the maelstrom of presentations and conversations that will leave my brain feeling like it’s been through a Vitamix, I thought I would jot down some initial thoughts about Hammerspace, one of the presenters from Wednesday.
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This is part of a series of posts I’m writing as I prepare to attend Cloud Field Day 6. There are a total of eight presenters planned for CFD6, and I am going to cover two vendors per post. My goal is to have a basic understanding of each vendor’s product portfolio with a focus on cloud related products. Some of these vendors I am already familiar with, and others are new to me. In this post we are going to look Hammerspace and Solo.io.
Continue reading “Cloud Field Day 6 Prep – Hammerspace and Solo.io”
This is part of a series of posts I’m writing as I prepare to attend Cloud Field Day 6. There are a total of eight presenters planned for CFD6, and I am going to cover two vendors per post. My goal is to have a basic understanding of each vendor’s product portfolio with a focus on cloud related products. Some of these vendors I am already familiar with, and others are new to me. In this post we are going to turn to the networking side of things with a closer look at Lucidlink and ExtraHop.
Continue reading “Cloud Field Day 6 Prep – Lucidlink and ExtraHop”