Innovate or Die? Three Ways to Cloud Enablement

Last week I participated in Cloud Field Day 3. If you’re not familiar with Cloud Field Day, then I would highly recommend checking out the post from my fellow delegate Nick Janetakis detailing his experience. It’s a thorough and well thought-out post describing what Cloud Field Day is, and why you might be interested.

As I watched each vendor present, I kept coming back to the same set of questions. The focus of this post is one of those. How can companies use the cloud to innovate their current product portfolio? There was a stark difference between those organizations that had embraced the cloud as an enabler of new solutions and those who had instead approached cloud like a check box on a list of things organizations should be doing. Broadly, I think the innovative companies – or the innovative branch of the company – fell into three broad categories.

  1. Those that were “born in the cloud”
  2. Those that purchased an innovative startup
  3. Those that created a center of excellence to embrace innovation

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