This is about building my personal brand. If you don’t care about any of that, then you can safely skip this post. If you’re looking for ways to automate your brand building, then this will probably resonate with you. There was a period of time when I thought that marketing myself and having a personal brand was kind of gross. Now I realize that personal branding is pretty important if you want to build a career in the public side of IT. I am not making the argument that the only way to progress in your IT career is by being active on social media, community meetups, and actively blogging. But for a certain type of career path, the one that I seem to be on, those things definitely help.